Matai – How to Become a Samoan Chief [Part 1]

Aganu'u | 10 comments

How does one become a matai, or Samoan chief? The process is a fascinating mix of inheritance and election. You have to be an heir to a title – but all Samoans are heirs to at least one matai title – and then your family has to elect you to the role. That’s generally how it works, but not always. Sometimes you have to work hard to prove that you’re worthy of a title, sometimes you get it by accident…or because no one else wants it…or because of a political play in the family that has nothing to do with you. 

We’ll delve into those details in a minute, but first, let’s make sure you understand what it even means to become a matai.

When Samoans talk about Chiefs

When most people hear the word, chief, they think of the supreme leader – like a king – of a tribal community. In Samoa we are led by matai, a word that has long been translated as ‘chief’, but our leadership system does not work like your typical chiefdom.

First, Samoans are not a tribal community. We are organized by family and village, not tribe.

Second, while our matai are highly respected, they do not hold the supreme authority that a king might. Instead, each of our matai fits into a complex network of leadership that governs a family, and then represents each family in village and district politics.

You can learn more about the workings of the Samoan chiefdom, or fa’amatai, here: Matai: A Complicated System of Chiefs.

Right. Now let’s look at how you can become a matai, yourself.

First, you must be an heir to a matai title

The good news is, if you’re even a little bit Samoan, you are 100% the suli (heir) to at least one matai title.

Samoa is a small country with only a few major families, and each of them has a governing body of several matai titles.

Basically everyone with a blood (or even adopted) connection to the originators of these titles – our ancestors from generations ago – is an heir.

But we’re not like the British royal family where you know who’s next in line to the throne. In Samoa, once a title becomes available, any suli can petition for it.

He or she just has to have some support (it doesn’t hurt to have other matai or well respected elders arguing for you) and also, ideally, a track record of service to the family.

O le ala i le pule, o le tautua

..is a well-known Samoan proverb that means, “The path to leadership is service”.

You might find that your bid to become a matai is better supported if your family can see how much you love and labour (and contribute financially to fa’alavelave) for them.

Second, a matai title needs to be available

A Samoan chief holds on to his matai title “till death do us part”, but I have heard of the rare occasion where a matai willingly gave up his title due to illness or old age.

The title is then available and the family’s remaining matai – under the direction of their sa’o, or highest ranking ali’i chief – will decide when to begin searching for successors.

Sometimes, especially for titles of lower ranking, it might take a long while before they get around to finding new matai. It’s not unusual for a family to have, say, 3 or 4 “un-manned” titles in their collection with no word on when the next saofa’i (bestowal ceremony) will happen.

The delay could be for a lot of reasons:

  • Maybe the suli and their supporters are still arguing over who the next few matai should be.
  • Or perhaps they need time to raise some cash – because the saofa’i is not going to be cheap.
  • Or maybe one of the titles is being disputed in court by another family claiming ownership of it… a situation that is, sadly, quite common.

Whatever the case might be, it is always in a family’s best interest for its governing board of matai titles to be fully occupied.

Sooner or later, inevitably, your extended aiga will begin to buzz with the search for new chiefs.

Next, you have to be chosen

By the way, as with all customs and traditions, not every family or village will do things exactly the same way. What I’m describing here (and in all my posts about the Fa’asamoa) is only what my sources, teachers, advisers and I have personally witnessed over a lot of years. I’m confident, though, that this is a pretty accurate snapshot of what generally happens with most families.

Back to the story:

When it’s time to choose a new matai, especially if it is for a more prominent title, whoever is currently the highest ranking chief in your aiga will call a talanoaga, or formal gathering to deliberate.

All the suli who are interested in the title need to show up and be ready to fight debate.

Here’s where it helps to not only know your language, but to be versed and practiced in Samoa’s higher, chiefly tongue.

Proving Yourself with Words

You’ll hear this all the time: that ours is a culture of words. Of lauga (speeches). Of eloquent oration.

One elderly friend of my parents – a well-known scholar and writer in Auckland’s Samoan community – once told me that nothing warms his heart more than to hear powerful words, intricately and meaningfully woven by a masterful orator. He said this love for the poetry of language is in the soul of all Samoans.

Well, I don’t know about ALL Samoans… 🙂

…but in a battle against other worthy suli, you best come armed with your show-stopping lauga.

Go hard or go home, right?

After the suli (and their supporters) have had their say, the current group of matai will weigh in.

They will discuss the suitability of each of the candidates. Their deliberation will look at a number of factors, including:

  • the suli’s leadership skills and work ethic
  • what kind of service he/she has provided the family so far
  • how well this suli’s parents have served the aiga (well enough to deserve this reward?)
  • how influential the suli is amongst peers and in the community

…and so forth.

The idea is that by the end of the talanoaga, the family will have reached a unanimous decision about who the next matai will be.

That’s in an ideal world.

The Exceptions

Remember how I said that our matai system can get pretty complicated?

The reality is that not all of these matai deliberations are resolved so… unanimously.

Sometimes it takes more than a few talanoaga to come to a decision.

Sometimes a suli who is not chosen will protest all the way to Land & Titles court, and then no one is allowed to bestow that matai title until the court case is settled.

And those cases can take anywhere from a few months to many years – plus a LOT of money – to fight.

Sometimes, to keep the peace (and save some cash in legal bills), a family will decide to fa’asafua, or split the title between two suli, or even amongst all of them.

Seriously.

So now, 2 or more people will hold the same exact title, at the exact same rank, and all their voices will count equally in future deliberations over that title’s associated land and responsibilities.

Obviously this is not a popular decision. I’ve seen it spark even worse fighting amongst families, usually about the degradation of a title’s value when it’s split, etc.

Back to court for those aiga.

Other Scenarios

A big talanoaga with the wider extended family is not always necessary for titles of lower ranking. Suli are still encouraged to express interest in these titles, but your family’s sa’o can usually decide by himself who to give them to.

Another increasingly common scenario is when families struggle to find suli who even want to be matai. I’ve seen some families search for years – calling distant Kiwi or American relatives, promising a bunch of incentives even – only to hear, “No thank you” over and over again.

Why wouldn’t you want to become a matai? Some reasons I’ve seen/heard:

  • It’s too expensive. Not only do you have spend a lot for the endowment ceremony, but matai are expected to lead by example and contribute generously to all family initiatives.
  • We don’t see the value in it. Sometimes we’re too far removed from the culture to understand (or care) about the importance of our matai structure to the Samoan way of life.
  • We don’t have time. For a lot of us these days, the affairs of our extended family don’t rank very highly on our list of priorities.

In other families, I’ve witnessed another kind of scenario.

Did I mention that our higher ranking titles come with stewardship over customary land in Samoa? That’s what I mean when I talk about the land that is associated with matai titles.

Anyway, to preserve their control over family land, some matai will go ahead and bestow major titles to, say, their teenage children, without consulting with the larger extended family. I’m talking about full on saofa’i ceremonies on the sly and quietly registering these new matai with Land and Titles court.

And when the other suli find out what they’ve done?

Ia. More fodder for the courtrooms.

Success!

Whatever the situation might be, when it’s decided that you are agava’a – worthy and suitable to receive a matai title – congratulations!

You’ve just taken step one in a journey that, if traveled well, will change the rest of your life.

In the next Chapter

In Part 2 of Matai – How to Become a Samoan Chief, we’ll talk about:

  • Registering your title with the Land & Title’s court
  • Preparing for your saofa’i
  • Whether or not your saofa’i has to be in Samoa
  • How much your saofa’i will cost
  • Where does the money go?
  • How your life will change, now you’re a matai

…and more.

Till next time!

This article was first posted in April 20106 on our previous website, One Samoana. The information doesn’t get old, though, so please don’t think it’s too late to leave a comment if you have any questions. 

Resources

Most of the information I share in this post comes from conversations with the elders in my family and an interview I did with the late Tofaeono Tanuvasa Tavale back in 2010.

Tofaeono’s books are great resources for anyone who wants to learn more about Samoa’s fa’amatai:

 O le ala i le pule o le tautua (1999), by Tofaeono Tanuvasa Tavale

Fuelavelave (1999), by Tofaeono Tanuvasa Tavale

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Dee Yandall
Dee Yandall
7 years ago

lmbo! great read, and great insights. Hard to explain it in english sometimes cuz to many outside the culture would get confused. When its explained in Samoan, it makes perfect sense.

JJW
JJW
7 years ago

Finally read this thing through, and I must say It was a great read. Except that the sa’o should never be the example of giving in contributing to his family fa’alavelave. The way to the authority is serve. His time of giving and serving is done. He is now in the position of authority, all he needs to do is command and contributing only his voice and his presence.

I’m also about 100% sure that if you don’t have a drop of Samoan blood, but you do have pockets full of bloody dollars, you can squeeze into a willing family womb at night and by morning you are born into taking a cup of ava milk by accepting your baby title name. lol

SOLOMONA s
SOLOMONA s
5 years ago

Well i got my matai name automatically over the phone, it was that easy, crazy aa…. malo lava.

Evzy
Evzy
5 years ago

Great to read up on this. As my Grandfather was a Matai of 5 titles (mothers side) we are now having our talanoaga’s upon each family gets a title they may choose (my moms side have gone christian and my uncle that is the Chief Fonoti (only catholic) is pushing them). I pray if my family allows me. as i would have to wait because i am the youngest sibling of 5 (must go to them first), would be my honor to serve and speak on their behalf (in the mean time i should get myself prepared). But than again my Father has been also titled matai on his side of the family but still has not claimed it (id still have a chance lol).

Afamasaga
Afamasaga
5 years ago

Is there a part 2 to this?

Vic
Vic
11 months ago

How do I read part 2 every time I click on the link it sends me to scam website.

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